Blogging

How I Landed my First Brand Collaboration

If you are a faithful reader on my blog, then you can remember when I landed my very first brand collaboration with Hum Nutrition and published a post about my anxiety + hosted a giveaway!

If not, you can read the post here (My Secret to Dealing with Anxiety)

How did I land my first brand collaboration?

I had only been blogging for 5 months. I started doing research and most of the articles I came across were basically saying that you needed a big audience + LOTS of traffic to reach out to companies. *eye roll*

I’m sure having those two assets is a plus, but you still have a chance even being a small blogger like myself.

At first, those articles really did make me take a step back and ask myself was it worth a try or not!? Sometimes, when people talk so highly about numbers it can make you feel so dang small and that’s how I felt at the time.

Until I came across Kathrine’s post from Slightly Savvy called How to Email Pitch to Brands as a Blogger. In the post, Katherine talks about the do’s and dont’s for pitching to brands and she also gives you examples of each, which helped me out A LOT!

After reading that post and a few others I was ready to send my email pitch. I was nervous, of course, but I sent it right away after going over it 101 times to make sure it was good enough.

The company contacted me within 2 days to discuss ideas and different things. And, within a week or two I had received the products.

I bet you could only imagine how excited I was for my first brand collaboration. And, I had finally put aside my fears and stepped outside of my comfort zone.

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brand collaboration

What did I include in my email?

A lot of what I included in my email was most of the things that Katherine mentioned in her blog post that I mentioned above.

1. Click-worthy Subject Line :
Of course, if your subject line is boring or generic there is a possibility that it will be looked over and/or ignored. So, make your subject line interesting. Make them want to actually click on your email and see what you have to offer.

I may not be an expert, but I know there are some emails that ignore and/or look over at times. Now, picture a company that gets 100+ emails a day.

2. Be Genuine :
You have to be genuine when you’re reaching out to a company about their products and/or service. I was genuinely interested in their products and I believed it showed in the email. For me, I was interested in a supplement that helped with anxiety which is something that I put in the email as well.

3. Blog Stats :
I did include my website link + my monthly views. Even though I have a small blog it is always better to be honest about your engagement + stats.

4. Instagram Stats :
I’m very active on Instagram + I would be promoting the product on my social media. I thought it would only be right to send them my engagement rates and follower count as well.

What didn’t I include?

What I didn’t include in my email pitch was a media kit. I’ve seen a lot of people say that you absolutely need one and then others saying that you do not. So, I decided not to go with one and it worked out pretty well. However, as my blog does continue to grow I will be making one just in case.

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In conclusion, it’s quite easy to pitch to brands and land yourself a brand collaboration. Now, there may be times (or maybe not..) where a company will reject you and that’s absolutely okay. You know why it’s okay? For every “NO” you may receive, there are 100+ companies ready to tell you “YES”.

Here are a few tips :

  • Don’t get discouraged.
  • Step outside of your comfort zone.
  • Just press send.
  • And…
  • REPEAT

What are you waiting for?

Let me know if this helped you any! 🙂

22 Replies to “How I Landed my First Brand Collaboration”

  1. Thank you so much for sharing this. I’ve been wanting to reach out to brands now that I’ve been blogging for awhile and my Instagram is growing but I’ve always been told that I needed a media kit in order to reach out, so it’s great to hear that you landed a great deal without one!

    Great post with lots of useful information! x

    Michelle
    dressingwithstyle-s.com

  2. Aw this was awesome! Thank you for sharing 🙂
    Should’ve read this before asking about the media kit on FB haha!
    But I’m happy for you and can’t wait for this to happen to me!

  3. Really great advice and so true. I’m a new blogger myself (6 months old) and I’ve done exactly the same as you only last week. It’s true – the big bloggers did put me off at first because of my reach, followers and DA etc. But I bit the bullet anyway and it worked out x #TheClique_UK

  4. This sounds so easy on the paper haha I’m glad it worked out well for you!! 😀
    I will try this in a few months as it might be a bit too early for my baby blog haha (1 month old in a few days).
    But it’s really encouraging to read this!
    I will also check Katherine’s blog, it might give me extra info on how to send a good pitch. As you can imagine, I never did!
    Thank you for sharing your experience!

  5. I have never pitched to a brand because I felt so intimidated! But this post was encouraging, I will definitely give it a try. I’m glad I found your blog, keep it up (:

    Nikki O.
    HerDaringThoughts

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