If you are a faithful reader on my blog, then you can remember when I landed my very first brand collaboration with Hum Nutrition and published a post about my anxiety + hosted a giveaway!
If not, you can read the post here (My Secret to Dealing with Anxiety)
How did I land my first brand collaboration?
I had only been blogging for 5 months. I started doing research and most of the articles I came across were basically saying that you needed a big audience + LOTS of traffic to reach out to companies. *eye roll*
I’m sure having those two assets is a plus, but you still have a chance even being a small blogger like myself.
At first, those articles really did make me take a step back and ask myself was it worth a try or not!? Sometimes, when people talk so highly about numbers it can make you feel so dang small and that’s how I felt at the time.
Until I came across Kathrine’s post from Slightly Savvy called How to Email Pitch to Brands as a Blogger. In the post, Katherine talks about the do’s and dont’s for pitching to brands and she also gives you examples of each, which helped me out A LOT!
After reading that post and a few others I was ready to send my email pitch. I was nervous, of course, but I sent it right away after going over it 101 times to make sure it was good enough.
The company contacted me within 2 days to discuss ideas and different things. And, within a week or two I had received the products.
I bet you could only imagine how excited I was for my first brand collaboration. And, I had finally put aside my fears and stepped outside of my comfort zone.
What did I include in my email?
A lot of what I included in my email was most of the things that Katherine mentioned in her blog post that I mentioned above.
1. Click-worthy Subject Line :
Of course, if your subject line is boring or generic there is a possibility that it will be looked over and/or ignored. So, make your subject line interesting. Make them want to actually click on your email and see what you have to offer.
I may not be an expert, but I know there are some emails that ignore and/or look over at times. Now, picture a company that gets 100+ emails a day.
2. Be Genuine :
You have to be genuine when you’re reaching out to a company about their products and/or service. I was genuinely interested in their products and I believed it showed in the email. For me, I was interested in a supplement that helped with anxiety which is something that I put in the email as well.
3. Blog Stats :
I did include my website link + my monthly views. Even though I have a small blog it is always better to be honest about your engagement + stats.
4. Instagram Stats :
I’m very active on Instagram + I would be promoting the product on my social media. I thought it would only be right to send them my engagement rates and follower count as well.
What didn’t I include?
What I didn’t include in my email pitch was a media kit. I’ve seen a lot of people say that you absolutely need one and then others saying that you do not. So, I decided not to go with one and it worked out pretty well. However, as my blog does continue to grow I will be making one just in case.
In conclusion, it’s quite easy to pitch to brands and land yourself a brand collaboration. Now, there may be times (or maybe not..) where a company will reject you and that’s absolutely okay. You know why it’s okay? For every “NO” you may receive, there are 100+ companies ready to tell you “YES”.
Here are a few tips :
- Don’t get discouraged.
- Step outside of your comfort zone.
- Just press send.
What are you waiting for?
Let me know if this helped you any! 🙂